South Korea · SHOPPING TOURS

The 15 Best Shopping Tours in South Korea

52 tours  ·  from $14

Myeongdong for cosmetics, Dongdaemun for fabric and anything at 2am, Hongdae for everything else. The 15 below say where each one goes, how long it runs and whether a guide is doing the haggling.

Seoul Street Food Market Tour - Walking through a famous Korean food market
Food, Food & Drink, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Seoul Street Food Market Tour

1.Seoul Street Food Market Tour

★★★★★★★★★★5.0 · 1,226 reviews · from $73Our pick

Spend about two hours exploring a Seoul market with guides such as Juno, Yoon, Tan, Rocky, and Jacob. All food and drinks are included, from traditional dishes to market favorites, plus cultural stories and Korean drinking games. Vegetarian and allergy needs can be discussed in advance.

“Did the night tour with Yoon tonight and it was fantastic! He really was very knowledgeable and flexible regarding our requests and wants. Even changed the itinerary a little bit last minute because I wanted to try specific Korean foods I had heard about and wanted the authentic experience. Would absolutely recommend. Was not hungry in the least at the end of this tour like I have been on others. Plenty of food to try and more of your favorites if you want.”

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Local Home Korean Cooking Class & Market Adventure in Seoul - Cooking four Korean dishes in a local home
Cooking Classes, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Workshops

Local Home Korean Cooking Class & Market Adventure in Seoul

2.Local Home Korean Cooking Class & Market Adventure in Seoul

★★★★★★★★★★5.0 · 1,024 reviews · from $91

Meet Sarah or Junghee at Mangwon Station for a guided market walk, street-food tastings, and ingredient tips. Then cook four Korean dishes in a local home before sitting down to a Hanjeongsik meal with more than 10 side dishes, dessert, and makgeolli.

“Very enjoyable cooking class. The teacher was great, and the food was delicious! I highly recommend it”

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Seoul: Night Market Food Tour with Local Guide - Your first steps from Jongno 5-ga Station
Evening Experiences, Food, Food & Drink, Guided, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Seoul: Night Market Food Tour with Local Guide

3.Night Market Food Tour with Local Guide

★★★★★★★★★★4.9 · 943 reviews · 2 hours · from $73

Meet outside Exit 7 of Jongno 5-ga Station for a two-hour evening walk through Gwangjang Market. Guides such as Juno, Jacob, Yoon, Tan, Kevin, and Roky lead you to 10 dishes, drinks, vendor stalls, Korean food customs, and lively drinking games.

“Excellent information and insight provided. Juno, our guide went above and beyond. Great way to start any trip to Seoul.”

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Seoul: Mt.Seorak, Nami Island & Korean Garden, No Shopping - Seoraksan: the strongest part of the morning
Nami Island Tours, Seoraksan National Park Tours, Shopping Tours, Tour Reviews

Seoul: Mt.Seorak, Nami Island & Korean Garden, No Shopping

4.Mt.Seorak, Nami Island & Korean Garden, No Shopping

★★★★★★★★★★4.8 · 614 reviews · 14 hours · from $95

Travel from Seoul with an English or Korean-speaking guide such as Ki, Patrick, Ruby, or Jun. Walk Seoraksan, cross to Nami Island by ferry, then visit the Garden of Morning Calm. The $95 price includes transport and entry tickets, but not lunch or Seoraksan’s optional cable car.

“It was a rainy long journey but Patrick, our tour guide, had always a big smile to welcome and accommodate us. He's got a lot of reccommendation!”

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Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge - Starting at Imjingak Park and the Freedom Bridge
DMZ Tours, Korea Suspension Bridge Tours, Private, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge

5.Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge

★★★★★★★★★★5.0 · 607 reviews · from $198

Spend 8 to 9 hours with a private guide such as Tiger, Marie, Alfonso, or Won, visiting Imjingak, the Third Tunnel, and Dora Observatory. Private Seoul pickup and transport are included, but the DMZ section may require a shared military-area bus. Choose Gamaksan Chulleong Bridge or Majang Lake.

“Good itinerary, great guide and driver and very helpful👍🏻 BUT, the tour is advertised and fully private to take out the hassle of a group tour. Nowhere is written that the whole DMZ visit IS in a tourbus. Even though it was later explained to us that this is standard, it was not in the description that we would need to align to this Bus schedule. We had a baby with us and specially paid for a private tour to take out the hassle, if we would have known we would likely not have chosen a private tour and paid the extra cost. They should advertise transparently. After flagging it…”

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Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings - Starting at Jongno and entering the market
Food, Food & Drink, Guided, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings

6.Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings

★★★★★★★★★★5.0 · 580 reviews · from $98

Walk from Jongno through Seoul’s traditional markets and palace districts, stopping for 8 or more tastings such as mung bean pancakes, mandu, tteokbokki, kimbap, sweets, tea, and a secret dish. Guides including Alex, Jae, and Youla add food stories and practical Seoul advice.

“A wonderful morning learning and tasting traditional Korean foods with Jae. We enjoyed rice balls with spicy tomato sauce, Kim chee and beef dumplings, fresh baby octopus, raw beef with sesame oil, egg and daikon, fried mung bean cakes, cream stuffed delicious croissant like cakes, ( I can’t remember the names of all these yummy things. )traditional Korean tea, .,.. everything was wonderful and Jae was a great guide . A great introduction to Korean cuisine at their oldest market and in Indasong area.”

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Seoul: Korean Cooking Class at a Local Home and Market Tour - Meeting the Host at Mangwon Station
Cooking Classes, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours, Workshops

Seoul: Korean Cooking Class at a Local Home and Market Tour

7.Korean Cooking Class at a Local Home and Market Tour

★★★★★★★★★★5.0 · 348 reviews · from $98

Meet your English-speaking host at Mangwon Station for a market walk, street-food tastings, and a hands-on class in a local home. Prepare bibimbap, dakgalbi, haemul-pajeon, and doenjang-jjigae, then enjoy your meal with Korean side dishes, rice wine, and recipes to take home.

“We enjoyed the time we had for this activity. I definitely recommend it, you should do it if you wanna more about the Korean food and culture”

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Seoul Night Palace & Market Food Tour with Vehicle - Changgyeonggung Palace under evening lights
Evening Experiences, Food, Food & Drink, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Seoul Night Palace & Market Food Tour with Vehicle

8.Seoul Night Palace & Market Food Tour with Vehicle

★★★★★★★★★★5.0 · 275 reviews · from $79

Meet at Hyehwa Station at 6 pm for a four-hour Seoul evening with guides such as Ron, Mia, Janice, and Bruce. Walk through Changgyeonggung Palace, sample pancakes, rice wine, raw beef, and live octopus at Gwangjang Market, then finish at Jogyesa Temple.

“Thomas was fantastic! This was an amazing experience and very enjoyed by everyone (9 in our party). Thank you so much!”

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Cook 3 Authentic Korean Dishes with Local Market Tour - Three Korean Dishes, Prepared One Step at a Time
Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Cook 3 Authentic Korean Dishes with Local Market Tour

9.Cook 3 Authentic Korean Dishes with Local Market Tour

★★★★★★★★★★5.0 · 231 reviews · from $79

Meet Jomin at Mangwon Station, explore Mangwon Market, then cook three Korean dishes at her clean studio. You’ll work at your own station, choose lunch or dinner, and receive a professionally designed cookbook. Vegetarian and vegan options are available with advance notice.

“Incredible! It was our second class - we took kimchi class first and then decided to go for another one :) we loved it very much as well, the bibimbap was soooo good - I'm thinking about it very often... Thank you so much!”

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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace - The National Folk Museum in 15 focused minutes
Gyeongbokgung Palace Tours, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

10.Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

★★★★★★★★★★4.0 · 174 reviews · from $89

Spend about 8.5 hours exploring Seoul’s royal past and everyday culture. Visit Gyeongbokgung, Changdeokgung, Jogyesa Temple, Insadong, and Namdaemun Market with guides such as Lizzy, BK, Miel, or Yujeong. Lunch, hotel pickup, and an air-conditioned vehicle are included.

“We really enjoyed this tour despite raining really hard on the tour day (weather is unpredictable). Charles, our guide, was knowledgeable about Seoul. There were about 25 participants in this tour. He was flexible with itinerary. There were timeRead more”

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Seoul: Nighttime Tour of Palace, Market, Naksan Park & More - Changgyeonggung Palace Under Evening Lights
Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Seoul: Nighttime Tour of Palace, Market, Naksan Park & More

11.Nighttime Tour of Palace, Market, Naksan Park & More

★★★★★★★★★★4.9 · 143 reviews · 5 hours · from $43

Join an English or Korean speaking guide such as Lucy, Joseph, Kim, or Moon Young for a five-hour Seoul night tour. Visit Changgyeonggung Palace, eat at Gwangjang Market, stroll beside Cheonggyecheon Stream, and see Naksan Park by night. Choose a small group or private tour with optional hotel pickup.

“It was a good itinerary. The guide spoke good English. The only downside was she didn’t hold up a sign at the meeting place. That caused use to look around the area until I asked the lady that looked like she could be the guide.”

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Fortress Night Hike & Snack at a Local Market - Walking beside Inwangsan’s ancient fortress
Evening Experiences, Hiking & Trekking, Markets, Seoul Tours, Shopping Tours, Tour Reviews

Fortress Night Hike & Snack at a Local Market

12.Fortress Night Hike & Snack at a Local Market

★★★★★★★★★★5.0 · 112 reviews · from $47

Meet Koa or Sam at Seodaemun Station for market snacks, then hike about 90 minutes along Inwangsan’s 600-year-old fortress wall. Reach a 240-meter peak for Seoul’s night lights, then choose an inexpensive traditional dinner. Vegan options are available.

“Started out with trying some good food in a market. Then came the little hike up the stairs along the old fortress wall ending with a great night view of the city! Love the skyline view all lit up at night.”

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Korean Cooking Class with Grocery Shopping at Seoul Local Market - Shopping for ingredients at Mangwon Market
Cooking Classes, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Workshops

Korean Cooking Class with Grocery Shopping at Seoul Local Market

13.Korean Cooking Class with Grocery Shopping at Seoul Local Market

★★★★★★★★★★5.0 · 107 reviews · from $91

Meet Phoebe, also known as Sunghyun, near Mangwon Station at 10:30 am. Shop for ingredients at Mangwon Market, then prepare bulgogi, gyeran-jjim, and kimbap in a cozy studio. The three-hour class welcomes beginners, includes a maximum of eight people, and ends at the meeting point.

“Sunghyun (who goes by Phoebe) started the business that offers this experience about 6 months ago and, wow, what an awesome experience she provides! We started with a tour of the near by traditional Mangwon Market including food Read more”

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Korean Kimchi Making Day Experience with a Local Market Tour - Four kinds of kimchi, not just one
Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Korean Kimchi Making Day Experience with a Local Market Tour

14.Korean Kimchi Making Day Experience with a Local Market Tour

★★★★★★★★★★5.0 · 99 reviews · from $89

Meet chef Jomin at Mangwon Station for a guided walk through Mangwon Market, where you’ll taste Korean snacks and see the ingredients used in class. Then prepare four kinds of kimchi in a home-style studio, eat them with boiled pork and fried tofu, and take the rest home with a recipe book.

“I have to say that my daughter and I enjoyed every second of this class. We went to the market , learned so much about the culture and we had a free time to buy some items -and explored the market. The cooking studio was really inviting and the ambiance and setup made easy to share a moment with other people in the class . Well done and thank you for the great moment and we are bringing back home the recipe book and can’t wait to cook again !!!”

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Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park) - Changgyeonggung Palace after the crowds thin
Evening Experiences, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

15.Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

★★★★★★★★★★5.0 · 92 reviews · from $45

Spend about five and a half hours seeing Seoul after dark, with stops at Changgyeonggung Palace, Gwangjang Market, Naksan Park, and Cheonggyecheon Stream. An English-speaking guide such as Lucy, Moon Young, Kim, or Jina may lead the group. Palace admission and air-conditioned transport are included, but food is extra.

“I like but the prices in Gwangjang market and quality don't match, and I didn't know they don't receive credit card in most places, this made my experience not so good. Everything else was wonderful, thank you.”

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New in Shopping Tours

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